If your web traffic has been stagnant for a while, then it’s time to take some action. The longer your company stays away from the public’s eyes, the lower your chances of success will be. The solution to slow web traffic lies in search engine optimization or SEO. Top SEO services can also improve your brand’s visibility and enhance the user experience, resulting in an overall positive image of your company.
Read on to learn about the top SEO services and how to find the best SEO expert in Pakistan for your company’s needs!
Types of SEO Services
Search engine optimization covers different aspects of a business’s online presence. As a result, there are different types of SEO services that your company can benefit from. However, there will also be SEO services that you don’t need at the current stage of your business journey. Understanding different SEO services can help you figure out which ones would be useful for your business:
On-Page SEO
As the name suggests, on-page SEO is the optimization of the content on your website. Your website is more likely to rank if it has easy to read and helpful content on it. SEO helps you make sure that that is the case. On-page SEO has multiple elements including Title Tags, Content, and Image Optimization.
Everything from adding fresh content to your blog to optimizing page titles for target keywords fall under the category of on-page SEO. The importance of on-page SEO cannot be ignored if you want to attract traffic to your website. If you are looking for an SEO company in Lahore, choose the one that can help you with all the aspects of on-page optimization.
Off-Page SEO
Unlike on-page SEO that deals with the content on your website, off-page SEO focuses on the factors outside of your website. These factors can have a huge impact on your website’s ranking and one of them is backlink building. Backlinks from reputable sites present a positive image of your brand to Google and other search engines.
An important aspect of off-page SEO is the quality of backlinks. Only high-quality backlinks are helpful to your website, which is why off-page SEO also involves the monitoring of spammy backlinks. Off-page SEO also deals with managing reviews and conducting outreach for better PR.
Technical SEO
As any SEO expert in Pakistan can tell you, technical SEO is just as important as other types of optimizations. Mobile users make up an important part of every target audience. However, if your website isn’t mobile-friendly, you will lose your chance to connect with a huge portion of your target audience.
With technical SEO, technical aspects are worked on to improve a company’s standing on search engine rankings. Making a website mobile-friendly, secure, and fast are some of the tasks you can accomplish through technical SEO.
Local SEO
If your business has a physical store, then investing in local SEO is a must. You can increase the foot traffic to your store by implementing local SEO strategies. Local SEO involves building local backlinks, targeting local keywords, and setting up a GBP or Google Business Profile.
It is worth mentioning that local businesses will still need on-page, off-page, and technical SEO services after implementing local SEO. Implementation of multiple SEO strategies can improve your brand’s local visibility.
Ecommerce SEO
For businesses that have an online store, the path to success is littered with many challenges. Competing with others in their industry, however, becomes easier with ecommerce SEO. Simply optimizing product titles and descriptions can make a huge difference for your brand.
Ecommerce SEO goes one step further and optimizes brands on external platforms like shopify. The more competitive a market is, the stronger ecommerce SEO strategy you will need to come on top.
How to Find the Best SEO Expert in Pakistan?
To benefit from SEO services, you will have to find the best experts in Pakistan. With an increase in the number of companies offering SEO services, finding the best SEO expert in Pakistan has gotten more challenging. The following tips can help you narrow your search for the best SEO expert in Pakistan:
Know what you need and how much you can pay for it. Start by making a list of your goals and then figure out the budget you can allocate for them. So, go for a digital marketing agency Lahore that offers the SEO services you require at affordable pricing.
Review your options. If you have a list of SEO companies in your mind or you are simply looking up the popular ones, make sure to research about them. Find out what their previous customers are saying about. Ask them about their communication methods and their parameters of success.
Avoid the red flags. SEO companies that promise guaranteed results and present a lack of transparency are not going to be good partners for your business. A digital marketing agency that is transparent about its services and pricing, on the other hand, will be a true blessing for every business it is helping.
Bottom Line
SEO is an impossible-to-ignore strategy for improving a company’s brand visibility. However, SEO is only helpful when it is handled by experts who know what they are doing. The tips above can help you with your search for the best SEO expert in Pakistan. If you are in search of a full-service digital marketing agency Lahore, you can check out Aerox Digital.
Connect with Aerox Digital to talk about SEO today!
FAQs
How much does SEO cost in Pakistan?
SEO costs start from Rs. 50,000 per month in Pakistan. But, keep in mind that the actual cost of SEO will depend on the number of services you require and the goals you wish to achieve.
Is SEO a monthly fee?
Most agencies give clients the option to choose their payment plans. You can choose to pay monthly, every six months, or annually. The monthly option, in particular, is helpful to new clients so they can try and see what works best for them.
